Generosity Cheers Mind, Body and Spirit

Altruistic Acts Activate Happiness Neurons in the Brain




zhuk _ ladybug/Shutterstock.com

A Swiss study gave volunteers $25 a week for four weeks, and told half of them to spend the money on themselves and the others to spend it to benefit others. Subsequent brain scans revealed a link between the altruistic acts and feelings of contentment, activating neurons in the ventral striatum associated with happiness. Even the intention alone to be more generous was enough to create these changes, and the amount spent did not influence the increase in levels of well-being. The discovery sheds fresh light on why many people feel gratified when giving, even when it costs them something.


This article appears in the January 2018 issue of Natural Awakenings.

Edit ModuleShow Tags

More from Natural Awakenings

Tips on Preventative Self-Care

It is vital to identify thoughtful approaches to improving one’s overall health and taking purposeful steps toward physical, emotional, mental and spiritual well-being.

Sticks and Stones Can Break a Bone

The human body is beautifully outfitted to create and lay down new and healthy bone, provided there is adequate nutrition and absorption of nutrients.

Pranic Healing for Health and Well-Being

Master Glenn Mendoza, who is a practicing physician as a neonatal surgeon, will be coming to Boston to teach pranic healing from 9 a.m. to 6 p.m., October 27 and 28.

Networking Event for Boston Wellness Community

Natural Awakenings and SoulBeing have partnered to bring a joint networking event to the Boston wellness community at 6:30 p.m., October 11, at Newton Chiropratic & Wellness Centre.

Ladies Night Out at Groton Wellness

Groton Wellness is hosting a ladies night from 6 to 9 p.m., October 25.

Add your comment:
Edit ModuleShow Tags

Archive »This Month

Tips on Preventative Self-Care

It is vital to identify thoughtful approaches to improving one’s overall health and taking purposeful steps toward physical, emotional, mental and spiritual well-being.

Sticks and Stones Can Break a Bone

The human body is beautifully outfitted to create and lay down new and healthy bone, provided there is adequate nutrition and absorption of nutrients.

Pranic Healing for Health and Well-Being

Master Glenn Mendoza, who is a practicing physician as a neonatal surgeon, will be coming to Boston to teach pranic healing from 9 a.m. to 6 p.m., October 27 and 28.

Networking Event for Boston Wellness Community

Natural Awakenings and SoulBeing have partnered to bring a joint networking event to the Boston wellness community at 6:30 p.m., October 11, at Newton Chiropratic & Wellness Centre.

Ladies Night Out at Groton Wellness

Groton Wellness is hosting a ladies night from 6 to 9 p.m., October 25.

Medicinal Compounds for Hormonal Balance

Business Spotlight
Hormonal imbalances affect both men and women. Whether related to stress, diet, sleep patterns, inflammation, pregnancy or aging, every person experiences a hormonal imbalance at some point in their life.