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Natural Awakenings Greater Boston - Rhode Island

Natural Awakenings' Style Guidelines

Natural Awakenings’ Style Guidelines
  • Establish a strong lead paragraph and compelling close.
  • Remember the five Ws: who, what, where, when and why.
  • Write in third-person news style for briefs & most articles (them/they/those/people/attendees).
  • Alternatively, for articles, use we/our/us. Avoid the less formal second-person ‘you’.
  • Use a clear, logical order for content.
  • Use action verbs (E.g., ABC offers; not ABC is offering).
  • Use plain language and briefly define technical terms.
  • Keep sentences and paragraphs short.
  • Include short anecdotes or case studies to illustrate key points–then expand the focus to a wider context.
  • Use strong, genuine quotes to aid in reader identification.
  • Add credibility with scientific studies, statistics and updates on trends.
  • Single space after periods.
  • Punctuation "inside" quotes.