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Natural Awakenings Greater Boston - Rhode Island

Providing Non-Toxic Beauty Since 2011

Flipp, a plant-based salon and apothecary, located in Providence, Rhode Island, with a focus on a complete approach to self-care, is celebrating 13 years in business.

“Our little business has evolved in many ways over the years. Some foundational principles still and always will remain, such as our ethos and philosophy around creating, and being a space that is free from toxicity,” assures owner Jo-Anna Cassino. “We have always and will always use plant-based and botanically based products, support quality Indie brands with a strong ethos, and aim to create an environment that feels like respite.”

“We are continuing our evolution with some advanced classes on cutting and coloring, and will be hosting some amazing masters in our industry this year,” notes Cassino.

More than a salon that uses the latest in nontoxic hair and skin beauty for optimum results without harsh chemicals, Flipp is an upbeat, positive space that also showcases rotating artwork and hosts live music nights.

Botanic Providence, Flipp’s sister shop, located at 105 Wickenden Street, is currently creating new in-house hair care and skin care products, plus seasonal supportive tea blends that customers can sip during appointments. Cassino shares that new services will be added soon as well.

Location: 38 Transit St., Providence, RI. For more information, to book an appointment or signup for their newsletter, call 401-274-1981 or visit