Virtual care, including online consultations with licensed veterinarians and wellness professionals, has become essential in modern pet health. While many pet parents are familiar with telemedicine, teleadvice is less understood. Comprehending their differences and limitations is important.

 

Telemedicine

The American Veterinary Medical Association defines telemedicine as patient-specific medical care delivered by licensed veterinarians with an established veterinarian-client-patient relationship, which typically requires an in-person examination before a veterinarian can legally diagnose, prescribe or treat via virtual platforms. It complements in-person care, merging professional expertise with convenience.

Through telemedicine, veterinarians can diagnose common health concerns, recommend treatments, prescribe medications where permitted by law and provide follow-up care for ongoing conditions. Everyday issues such as skin irritations, minor allergies, digestive upsets, appetite changes and certain behavioral questions can often be addressed in a video consultation, giving pet owners reassurance and a clear plan of action. For animals with chronic conditions, virtual check-ins provide a stress-free way to monitor progress without frequent clinic visits.

Telemedicine services are most trusted and valued when delivered by a familiar veterinary provider. A 2024 randomized, controlled clinical trial in the Journal of the American Veterinary Medical Association found that pet owners are highly satisfied with telemedicine conducted by their regular veterinarian and prefer video-based recheck examinations after routine procedures. These findings support earlier research in Preventive Veterinary Medicine indicating that pet owners are willing to pay for telemedicine services provided by their own veterinarian.

 

Teleadvice

Any consultation with non-veterinary professionals or pet health experts is considered teleadvice. It is educational, offering guidance such as encouraging annual wellness exams, promoting year-round parasite prevention or supporting better nutrition and lifestyle choices. While it can enhance a pet’s well-being, teleadvice does not involve diagnosing, prescribing or treating an animal.

Complementary teleadvice can add real value to a pet’s well-being, especially when delivered by certified professionals. Recent research in Frontiers in Veterinary Science demonstrated how video appointments improved cat parents’ understanding of their pet’s chronic mobility challenges and the application of at-home management strategies. Many pet health coaches deliver their services exclusively through online platforms. These virtual sessions can guide pet parents through dietary planning, safe exercise routines or stress reduction strategies.

Laura Muzal, a holistic intuitive animal practitioner and certified holistic pet health coach, offers virtual consultations focused on nutrition, lifestyle support and energy work. “Meeting with pet parents virtually allows me to understand their concerns in real time, support them from anywhere and help them create simple, practical steps they can follow at home to support their animal’s well-being,” she says.

From the pet parent perspective, online consultations can still be done with compassion while providing ample time to explain strategies and answer questions. Muzal says that pet parents describe feeling more confident and empowered to address their pet’s recurring health concerns after their virtual sessions. She also gets feedback that pet parents find their pets are calmer and more balanced with online meetings.

Making the Right Choice

With the convenience of virtual consultations comes the responsibility to stay informed. Not every professional offering advice online operates under the same legal or ethical framework. Before booking any virtual consultation, pet parents must confirm who they are speaking with and under what authority they operate. Verifying whether the provider is a licensed veterinarian or a certified pet health expert helps ensure the advice given is appropriate and trustworthy. This clarity allows pets to receive the right care from the right expert at the right time.

Ruth Roberts is an integrative veterinarian and a holistic health coach for pets, as well as the creator of The Original CrockPet Diet. Learn more at DrRuthRoberts.com.

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